However, the company also envisions expanding further into commerce, as users have developed marketplaces in areas like selling watches, commissioning art, and requesting photo edits. Most of Reddit's revenue currently comes from advertising, a business model that has worked well for larger social media companies like Meta Platforms. In CEO Steve Huffman's prospectus letter, he said, 'We expect our data advantage and intellectual property to continue to be a key element in the training of future LLMs.' Reddit has pitched itself partly as a play on the artificial intelligence (AI) boom, as companies like OpenAI are already using Reddit's content to train large language models and other AI algorithms. If you want it to expire at the end of the day, for example, you can choose that option.

You'll also choose how long your order is in effect. With a limit order, you set the maximum price you're willing to pay to buy the stock, and the order will execute only if the stock is at or below that price. On the other hand, if you're more sensitive about the price you'll pay, you'll want to use a limit order. If you want to buy the stock immediately, this is the best choice for you. There are two principal types of orders to buy a stock.įirst, you can place a market order, which will execute at the current market price of the stock.

Once you've decided that buying Reddit stock is right for you, you'll want to place an order. Finally, it's also worth considering what changes would lead you to sell the stock, so you'll have a plan if the investment goes bad. You should also outline your thesis for the stock - why you think the stock will go up.

You'll want to make sure you understand the business model, the competitive landscape, and the company's growth prospects, risks, and valuation. Before you buy any stock, it's a good idea to do your research, especially with an IPO like Reddit.

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